Serial Connectivity Partnership – Delivering Excellent customer experiences in the Retail market

September 3, 2008 / News

Brainboxes, a world leading designer and manufacturer of PC data communications hardware, has teamed up with an equally experienced global provider of end-to-end business solutions in the retail market, Torex. With excellent reputations from both companies, this partnership is delivering the ultimate end user experience.

Torex Petroleum and Convenience purchase Brainboxes’ connectivity products for use in their Point of Service (POS) systems. One example of how Brainboxes serial cards are being used by Torex is in the forecourt sales operation. Their applications require additional serial ports for their existing hardware to provide connectivity to peripherals such as a car wash interface, chip and pin terminal, customer display, scales, receipt printer and modem. Brainboxes connectivity products allow expansion of the number of serial ports quickly and simply but with the outstanding reliability that our products are renowned for.

Brainboxes in-house manufacturing facilities are one of the reasons that Torex selected Brainboxes products, as this ensured production ramp up could be undertaken to meet volume requirements and timely installation of Petroleum and Convenience POS, where meeting deadlines is essential. The customer was also aware of Brainboxes product reputation for reliability and has been delighted with the results. In an environment where engineer site visits are very costly, it is essential to ensure that systems supplied are of the highest standard “The petroleum and convenience systems are installed in very demanding environments and so it is essential that the hardware we supply is robust enough to cope. Torex aims to provide a defining customer experience, including minimum downtime and so having the piece of mind that Brainboxes provides is extremely important to us,” comments Richard Quarmby, Vice President Petroleum and Convenience, Torex.

Brainboxes has extensive experience in many market sectors including POS, Finance, Industrial Automation, Manufacturing, Security, Broadcasting, Science and many more. With our in-house design and manufacturing facilities customers can be assured of the highest quality of our products. This reliability accompanied with our Lifetime Support and Lifetime Warranty ensures customers of the best user experience and service and secures long term business partnerships.

All Brainboxes hardware has undergone intensive testing and has been WHQL (Windows Hardware Quality Labs) approved. This along with our Microsoft Signed Drivers ensures the best overall customer experience when using our Serial Connectivity products. Brainboxes has also been a Microsoft Gold Partner for several years, this status is awarded to companies that demonstrate the highest levels of quality and excellence, further proving the reliability and high standard of our products.